First Lottery Ads to Hit Monday
NASHVILLE – Enthusiastic lottery players across the Volunteer State will see and hear the Tennessee Lottery’s first broadcast ads on Monday, eight days before the first games go on sale January 20.
The initial ad campaign, produced by Nashville agency Gish Sherwood & Friends, includes two TV commercials and one radio ad, all of which will begin airing statewide on the same day. The consistent message in each ad is clear: Get ready for fun and excitement on January 20.
“These early ads are all about building awareness that the Lottery will begin raising money for education on January 20,” said Rebecca Paul, president and CEO of the Tennessee Lottery. “The more Tennesseans who know about our games, the more dollars we’ll raise for Tennessee students.”
The first commercials include:
“Ticket to Fun” – Ten-second TV “teaser” mimics an instant ticket being scratched to reveal the Lottery’s bright yellow, purple and green logo, and a message about the imminent launch: “Tennessee Lottery. Coming January 20.”
“Mark Your Calendar” – Thirty-second TV commercial features an office scene in which a rumbling phenomenon affects desktop and hanging calendars and a personal digital assistant (PDA). The PDA signals an urgent alert and the calendars automatically flip to the Lottery’s January 20 launch date.
“Exciting Forecast” – Sixty-second radio spot features a fictional weatherman predicting a “blizzard of excitement” and forecasting a “massive fun front” rolling in ahead of the Tennessee Lottery’s launch date January 20.
In addition to TV and radio ads, the Lottery is planning a color newspaper insert that will be placed in publications across the state before the launch. The insert will provide players with written instructions on how to play the games as well as information on how Tennessee students can apply for Lottery-funded scholarships.
All Tennessee Lottery profits go to education. Most immediately, the Lottery is charged with raising at least $88 million by July 1 in order to fund scholarships for an estimated 65,000 students expected to attend Tennessee colleges and universities next fall.
First Lottery Ads to Hit Monday NASHVILLE – Enthusiastic lottery players across the Volunteer State will see and hear the Tennessee Lottery’s first broadcast ads on Monday, eight days before the
Tennessee Lottery wins 2 gold Advertising Awards
Television Advertisements Honored as Best in Southeast; Head to National Competition
NASHVILLE — The Tennessee Education Lottery Corporation took home two gold “ADDY” awards for television advertising at this year’s American Advertising Awards for the Southeast District. The Lottery’s top awards were part of its Holiday “Bad Gift” Campaign, featuring a series of vignettes with humorous, tongue-in-cheek stories from people who gave “bad” gifts. The advertisements served as a reminder that holiday instant games from the Lottery make great gifts, stocking stuffers or gift tags—and won’t backfire.
One of the commercials won a gold award for Regional/National Television Commercial, and the overall campaign won in the Regional/National Television Commercial Campaign. The District is comprised of Alabama, Georgia, Louisiana, Mississippi and Tennessee. These entries will now be part of the national competition, held in New Orleans in June.
The commercials were produced by the Lottery’s advertising agency, The Buntin Group. The American Advertising Awards (formerly the “ADDYS”), are the largest creative competition in the world, with more than 40,000 local entries competing in 200 markets coast-to-coast.
About the Tennessee Education Lottery (www.tnlottery.com)
The Tennessee Education Lottery Corporation operates entirely from the revenue it generates through the sale of its products. Since January 20, 2004, the Lottery has raised more than $4 billion to fund designated education programs, including college grants and scholarships, after-school programs and Tennessee Promise.
In addition to the educational beneficiaries, players have won more than $11.3 billion in prizes and Lottery retailers have earned more than $1 billion in retailer commissions.
About The Buntin Group (www.buntingroup.com)
About The Buntin Group With operations in Nashville, Indianapolis, Minneapolis and Detroit, The Buntin Group is Tennessee’s largest strategic brand communications firm and an ADWEEK-recognized “Top U.S. Shop.” The agency specializes in building brand and business momentum for regional, national and international client organizations across diverse industries. In addition to its work with corporate clients, the agency operates a cause branding division called AdHope that assists organizations in maximizing their social value through “great work that does good in our world.” To learn more, visit buntingroup.com, facebook.com/buntingroup or @TheBuntinGroup on Twitter and Instagram.
Tennessee Lottery wins 2 gold Advertising Awards Television Advertisements Honored as Best in Southeast; Head to National Competition NASHVILLE — The Tennessee Education Lottery Corporation