Spin the Wheel: What’s the Best Way to Award Prizes?
Ready to run a retro Spin the Wheel giveaway? Before you get started, take some time to think about the best strategy to generate engagement. From free gifts for everyone to daily discounts, grand prize draws to Instant Win games… Here’s what you need to know about designing the perfect prize wheel.
- Two ways to award prizes with a Spin the Wheel game
- How to choose the best way to award prizes
- How to time your giveaway for maximum effect
- Spin the Wheel giveaway examples
Two ways to award prizes with a Spin the Wheel game
The Easypromos prize wheel app gives you two options for handing out prizes. You can give away prizes by probability, or you can give away prizes with Instant Win. It’s important to understand the difference between the two so that you can choose the best option for your followers.
So what do these two options actually mean?
Award prizes by probability
With this option, you give away prizes based on a mathematical calculation of the possibilities. This is a good idea if you have lots of small prizes to give away.
For example, if your prize wheel has 20 sections with 14 possible prizes and 6 empty slots, then there’s a 70% chance of winning a prize (and a 30% chance of getting an empty section with no prize at all). So 7 out of 10 players would get a reward.
In this example of a Halloween prize wheel promotion, there are three different prizes. Each prize appears on the wheel twice, resulting in a total of 6 prizes. And there are 6 empty slots on the wheel – so players have a 50% chance of winning something.
Award prizes with Instant Win
When you set up an Instant Win giveaway, each prize is awarded at a specific time, chosen by you in advance.
So users are actually playing two games, even if they don’t realize it. First, they spin the wheel to find out which prize they could win. Second, the Instant Win dynamic decides whether or not they get the prize, based on the timing.
Both ways of awarding prizes are random. The only difference between them is whether prizes are awarded based on probability or based on timing.
How to choose the best way to award prizes
Still not sure which option to choose? Don’t worry. After walking thousands of clients through their first prize wheel giveaway, we’ve figured out 3 basic rules for choosing the right prize system.
- If you want to give everyone a prize, award prizes by probability. This is the best option if you have lots of prizes (merch, discounts, small free gifts and so on) and want to make things fun for your followers.
- If you want to give at least 50% of players a prize, you should also choose the probability option.
- If you want to give less than 50% of players a prize, choose the Instant Win option.
Here are a couple of other factors to keep in mind:
- If you expect to have more players than prizes, choose the Instant Win option. If you choose the probability option, the prizes will run out too quickly.
- If you expect to have more prizes than players, choose the probability option.
The Instant Win option gives you total control over when prizes are awarded. Use it to give away a few select prizes when you have a lot of followers.
How to time your giveaway for maximum effect
You want to get the most out of your Spin the Wheel game. But how can you be sure there are enough prizes? And what’s the best moment to give away the grand prize? Here’s what we recommend…
Delaying large prizes
If you plan to give away prizes based on probability, but you also have a grand prize which you want to award at a specific time, then you have two options:
- Set up the prize so that it can’t be awarded before a specific date. On this date, the prize will come into play. Participants will have the same chance to win it as any of the other prizes.
- Wait until the spin the wheel game has closed, then run a random grand prize draw for everyone who registered to play. You could also restrict the prize draw to specific participants (for example, anyone who didn’t win a prize from the wheel to begin with).
When you create a grand prize for your contest, you’ll be able to choose whether it is awarded by “Spinning the Wheel” or “By Random Draw”.
Making sure the prize wheel doesn’t run out of rewards
If your spin the wheel promotion runs out of prizes, the wheel will not deactivate automatically. The game will stay open – but the players won’t win anything.
So you’ll need to keep an eye on the number of prizes available throughout the promotion. You can shut the game down manually as soon as the prizes have all been awarded. We recommend taking this step so that your followers aren’t disappointed.
Spin the Wheel giveaway examples
You’ve probably seen brands sharing Spin the Wheel games online for their followers. It’s a very popular, visual type of promotion.
In this section, we’ll break down some of the most common prize wheel formats. Use these case studies to help decide which strategy will work best for your brand.
Give away a few prizes over several days
If you want to give away coupons or discounts, you can set these up as Instant Win rewards on a prize wheel. The wheel-spinning dynamic makes the rewards more interactive and exciting.
With this option, you can also control how often discounts are awarded. For example, you could give away two discounts every day.
The example below comes from a St. Patrick’s Day promotion. The bar gave away a few discounts on St. Patrick’s Day, then halted the promotion.
Spin the Wheel games with extra entry requirements
Another popular type of Spin the Wheel promotion is when you reward customers for making a purchase. It’s easy: you simply set up extra requirements, such as uploading a receipt or validating a code, to access the prize wheel. This instantly limits the number of players and makes sure that the prizes are given away gradually.
We recommend this type of game for promotions which last several weeks. You’ll need plenty of time to advertize the rewards, and for customers to make purchases and join the promotion. You can award prizes by probability or with Instant Win, depending on how many prizes and customers you expect to have.
In the example below, a restaurant wanted to encourage more diners to visit them. Once diners had paid their bill, they received a receipt with a unique code on, giving them access to a prize wheel full of restaurant discounts. This was a great way to reward customers and keep them coming back for more.
Have you decided how to run your prize wheel giveaway? Whether you have a whole campaign in mind, or still need some tips, we’re here to help. Chat with our support team and we’ll help you pick the best option for your business.
Wondering what's the best way to prizes in a Spin the Wheel prizes? Here's what you need to know about designing the perfect prize wheel.
Spin the Wheel
Create excitement within your audience by asking them to spin the wheel for their chance to win prizes and discounts. Obtain contact info of potential customers, or convert the visitors to your web shop into leads. Customize the app with your brand logo and corporate colors, and set up the prizes without any need for programming and with many options to adapt the app to your promotion idea.
Obtain your users data details giving prizes!
Table of contents
- Main features
- Prices and limits
- Complete features
- Combine it with
- Resources and help
See more Spin the Wheel examples
Create a digital prize wheel to give away coupons, gifts, and incentives among your brand’s audience. This interactive game allows showing a prize wheel on your online shop, website, blog or specific URL, in full-screen mode or as a pop-up window. The players press the button to participate and try their luck. The options of lucky prize wheel spin around and the wheel stops by one of the segments, showing immediately if the player has won anything. It’s quick and intuitive to set up this app; indicate the prizes you want to give in the wheel and how many of each, customize the game with your logo or brand identity, add the fields to the entry form you need to ask the participants for the data required and decide how to disseminate the game.
Create the prizes easily
The first thing you need to do, is to create the prizes and from there, the prize wheel will be created automatically when you enable it. You only need to enter the name, a short description and the number of units of each prize. The prizes can also be alphanumeric codes and you can create a pdf that the participants can download to get their coupon to redeem.
Customize the game with your brand
Pick the color for each of the prizes in the wheel. You can also upload a background image to highlight the brand image as well as show the brand logo in the middle of the wheel and on other pages of the promotion. Use the Design section to adapt the promotion to the corporate colors and design, or enter your own CSS code to achieve an even more exclusive design.
Select how many segments the wheel should have
Not all the prize units can be displayed on the wheel. The system will distribute the prizes proportionally for you but you can adjust the number of segments that you want to show in the wheel.
Optional ‘No prize’ segment
Depending on the promotion, maybe not all participants get a prize. If that’s your case, you can enable ‘No prize’ segments and choose the proportion of them.
Dependiendo de la promoción, quizá te interesará que no todo el mundo obtenga premio. Si es así, podrás activar la división “Sin premio” y elegir en qué proporción quieres que se presente.
Sound and visual effects
When the wheel spins, the movements are accompanied by sound and visual effects to make the experience more real, and when the wheel stops, there’s a fail sound or applause according to the outcome.
Customize the entry form
Customize the entry form to ask for the necessary information. You can export all the data to a CSV/Excel sheet, through Zapier, API or Webhooks.
Sign up now and access the control panel where you can create and set up your prize wheel, see all the options and preview what it will look like when published.
$100 100 € per month of duration for one single promotion
- Recommended for promotions with up to 10,000 entries.
- Easypromos branding visible.
- Customize default template with your own wording and images.
- Full customization of the entry form to include any field.
- Content moderation system with real-time notifications.
- Automated email platform to contact participants and winners.
- Multiple presentation formats for the photo gallery.
- Collect entries from Twitter or Instagram.
- Integration with Dropbox and Mailchimp.
- Access to advanced statistics.
$250 250 € per month of duration for one single promotion
Premium version, plus:
- Recommended for promotions with unlimited entries.
- No visible Easypromos branding.
- Add your own branding to the promotion app.
- Multiple languages within one promotion app.
- Use your own domain name.
- Developers: Access to the API and Webhooks for real-time exporting of entries.
- Recommended for large brands and agencies.
- Premium Support.
Spin the Wheel Combine it with.
Distribute Coupon Codes
Create one or more coupons as prizes in the wheel.
Entry Form Giveaway
A part from the direct prizes, you can also create other prizes to be given by random draw among all the registered participants. That way you make sure that everyone wants to sign up.
- Responsive design, mobile-device compatible
- Simple and intuitive control panel
- Embed in any website with Widgets
- Install on a tab on your Facebook page
- Unique promotion URL to disseminate on all channels
- Collaborating system to manage the promotion More info
- Full design customization
- Full registration-field customization
- Participant login management and multi-participation More info
- Restrict promotion by country and age More info
- Export data and advanced statistics
- Multiple giveaway among participants More info
- Automatized sending of emails More info
- Customize default platform labels and translations More info
- Multi-language support More info
- Automatic and random selection of winners and alternates
- Issuance of a certificate of validity
- Broadcast Mode – get a video of the moment winners are selected More info
- Features for easy sharing on social networks
- Opt-in newsletter subscription
- Automatic synchronization with email lists
- Additional entries for recruited users
- Daily, weekly and monthly giveaways
- Synch with MailChimp lists in real-time
IS it THE FIRST TIME YOU’RE USING EASYPROMOS?
Contact us via live chat – we’re ready to help with any doubt or question.
Resources and help
Step by step guide to how to create a Spin the wheel promotion with the Easypromos platform
Do you want to try the user experience? See it in this demo.
Frequently asked questions
Yes, you can add your brand logo in the center of the wheel, choose the colors of each segment, customize the frame of the wheel, and upload you own background image. These options allow you to design a prize wheel completely customized with the style of your brand.
You can add as many segments as you wish. But we recommend that you don’t put more than 20 to ensure a better user experience.
The probability of winning a prize in the wheel is the same as the number of segments in the wheel. Example: If a prize has 2 segments in a wheel with 10 segments, the probability of winning this prize is 2 to 10 (20%). Furthermore, you can add a condition to the prizes so that they won’t be assigned until a certain date has passed.
When you create the prizes in the wheel, you can define the number of units available. If all units have been given already, the prize will still appear on the wheel, but it will never stop there.
For the users to be able to spin the wheel, you can require that they first fill in a registration form. Another requirement could be that the users need to validate their email address before getting to spin the wheel. You can also ask the users to enter a valid code to be able to play. For every valid code, you get a spin of the wheel.
Of course! You can set up the number of spins each user gets. You can, for example, choose to give just one spin or even several spins per day. You can also make it a condition that the users enter a valid code to be able to spin the wheel. This option is interesting if you only want to let users who’ve made a purchase spin the wheel.
Yes, you have the widget feature available which includes the code of the Spin the Wheel promotion to add it to a website. You can embed the prize wheel on a page or show it as a pop-up. This way, the users can play directly on your website.
Yes, the Spin the Wheel app includes an email platform which allows you to automate the sending of the prizes to the winners. This option is useful when you’re giving away digital prizes like discount coupons or a promotional codes. The users spin the wheel and receive a coupon in PDF format directly in their email inbox.
Yes, you can click on this link to see a real example of an online prize wheel. It’s a demo so you can participate and spin the wheel.
You can create your first Spin the Wheel promotion from 100€ per month. If you want to create several games or promotions, you can purchase a monthly plan for unlimited use from 149€/month.
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Use a spin the wheel application to create a digital prize wheel to offer entertainment and convert your website, blog, or e-commer visitors into leads. You can also use the app at events and in stores to obtain the clients’ email addresses as a promotion at the point of sale.