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lucky charms box 2020

You Can Now Buy A Bag Of Only Lucky Charms Marshmallows

Our childhood dreams are coming true 😍

Update, 8/24/20: According to our good friends over at Candy Hunting, the marshmallow treat of our childhood dreams is here.

The account pointed followers to @saturday_morning_nostalgia, who found bags of the Lucky Charms “Just Magical Marshmallows” at their local supermarket in Knoxville. While the post didn’t elaborate on the taste of the actual marshmallows (which, if you’re here, I’m going to go ahead and assume you’re familiar with the sticky-sweet flavor profile of Lucky Charms’ best asset), it did exude wild amounts of happiness, which I will take to mean the product is great.

Per a press release from Lucky Charms, the bag of, well, just marshmallows, costs $3.99, depending on where you find it. Also, it will be in stores for an unspecified “limited time.” Seeing as this has been a project years in the making, I’m not surprised. Brbrbrbrbrbrbrb—running to my nearest cereal-stocked store to load up on this perfection.

Original post, 3/18/19: Nearly two years since General Mills’ last limited-edition launch of Marshmallow-Only Lucky Charms, the brand is bringing back the crowd favorite contest—on an even larger scale. The promotion, which first began in 2015 with the release of just 10 boxes, has continued to grow. In 2017, 10,000 winners received the cereal and now, 15,000 will score a box of the rainbow and unicorn-shaped ‘mallows.

“It’s no secret that Lucky Charms fans love the marshmallows,” director of marketing for cereal at General Mills, Scott Baldwin, said in a statement. I mean, he’s not wrong. “Consumers have flooded our inboxes and swept our social feeds begging for Lucky Charms Marshmallow Only to return. You asked, and we listened.”

Nearly two years since General Mills' last limited-edition launch of Marshmallow-Only Lucky Charms, the brand is bringing back the crowd favorite contest—on an even larger scale. As part of the promotion, 15,000 customers will score a box of the rainbow and unicorn-shaped marshmallows. 

Lucky Charms Has a New, Limited-Edition Marshmallow—If You Can Find It

If you were hoping for a little more luck in the new year, Lucky Charms is here to help—starting with your breakfast.

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In preparation for Lucky the Leprechaun’s birthday (i.e. St. Patrick’s Day), Lucky Charms cereal is going entirely green and gold. A new, limited-edition marshmallow is coming into the magical mix, and this one’s exactly what you’d hope to find at the end of a rainbow (or cereal box).

Select Original Lucky Charms and Chocolate Lucky Charms boxes will be filled with pots of gold, green shamrocks, and the latest addition, Lucky’s gold coins. The new candy-like confections are bright gold coin with a green star, but they’ll taste exactly like the other marshmallow shapes you know and love (and can buy in bulk on Amazon, just sayin’).

New marshmallows aren’t the only thing these exclusive boxes have to offer. On the back of the packaging, you’ll find Leprechaun Trap designs so your kids can try to catch Lucky the Leprechaun in action—after devouring a bowl or two of cereal, of course.

Just look for the green boxes of Original Lucky Charms and Chocolate Lucky Charms to get your hands on Lucky’s gold before it’s off the shelves in March 2020. Because what’s luckier than finding a limited-edition box of Lucky Charms on your cereal aisle? In our opinion, very little.

We’re all in it for the marshmallows anyway.