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Rate That Ad: OKRP’s ‘You Can’t Hide Winning’ for Illinois Lottery

By Erik Oster on Aug. 17, 2020 – 3:32 PM Comment

We’re going to try the Rate That Ad approach again, following its debut with Maserati. This time we’ll be focusing on new work for the Illinois Lottery from Chicago-based O’Keefe Reinhard & Paul, one of Adweek’s inaugural Fastest Growing Agencies last year.

The ad, entitled “You Can’t Hide Winning,” firmly plants itself in the Covid era with a look at some very happy winners able to express their joy at winning Illinois Lottery Instant Ticket Games, even while responsibly wearing face masks. It’s all set to “Bing Bang Bong,” a song popularized by actress Sophia Lauren in the 1960s.

“We wanted to capture the spirit of what winning looks like at a time when you can’t see someone’s smile,” OKRP group creative director Aubrey Walker explained. “This work showcases the delight that can’t be hidden in our winners’ eyes and their exuberant spirit. The music adds an important exclamation point and sets a nostalgic tone that makes it distinctive and ownable by the Illinois Lottery. And once you hear it, it stays in your head.”

OKRP worked with photographer Marcus Smith on the spot, and the shoot with Minimal Productions adhered to strict Covid-19 guidelines. Actors were cast for their expressive faces, according to a statement. The integrated campaign launched last month and will run through early September across broadcast, online video and social channels.

While not all that much of a departure from the category’s typical fare, the campaign’s simple concept fulfills two functions: communicating that “just won” excitement that is visible even with partially obscured faces and displaying that the Illinois Lottery takes safety protocols seriously (and expects you to wear a mask when you buy your ticket). That’s an accomplishment, and this is a touch category in which to stand out, so we’re going to give it three out of five Faucis. We’ll follow up on social to gauge our audience’s opinion, where you can tell us your own Fauci rating.

Rate That Ad: OKRP’s ‘You Can’t Hide Winning’ for Illinois Lottery By Erik Oster on Aug. 17, 2020 – 3:32 PM Comment We’re going to try the Rate That Ad approach again, following its debut

Illinois Lottery Official App 17+

Camelot Illinois LLC

Для iPad

    • 4.0 • Оценок: 4.4 тыс.
    • Бесплатно

Снимки экрана


Download the Illinois Lottery App and play Powerball®, Mega Millions®, Lotto, Lucky Day Lotto®, Pick 3 plus FIREBALL®, and Pick 4 plus FIREBALL®.

Remember, playing the Illinois Lottery gives you a chance to dream big while supporting communities across Illinois. Twenty-five cents of every dollar spent on the Illinois Lottery goes to fund public education, infrastructure projects, and other special causes.

For all of the latest news, follow us on:

Be Smart, Play Smart® Must be 18 or older to play. If you or someone you know has a gambling problem, crisis counseling and referral services can be accessed by calling 1-800-GAMBLER (1-800-426-2537). The Illinois Lottery encourages adults to establish appropriate parental controls on mobile devices accessed by children under the age of 18 to limit their ability to download or access this app.

Что нового

Bug fix to address some users who were experiencing issues with the loading screen upon launch.

Оценки и отзывы

Change your settings

My previous rating was a 1-star, but I have since updated it to 5-stars after some troubleshooting. I read dozens of the reviews (all 1-star) with common problems. Most, if not ALL of these problems can be solved by changing your settings either on your phone or computer (browser settings) to allow the Illinois Lottery to access your location. On the iPhone go to Settings > Privacy > Location Services. Make sure you allow the Illinois Lottery app access (if you have the app) otherwise you will have to adjust your browser settings (use Safari or google chrome) and again make sure your browser isn’t blocking the Illinois Lottery website (on your iPhone; go to Settings and scroll down to your browser). Turn off “Ask Websites Not To Track Me.” You will be able to scan tickets, your numbers will not disappear and you will be able to play multiple lines and check out. Once your (location) settings are adjusted the app and website work without a hitch. I understand how frustrating it is and I hope this helps. By law the Illinois Lottery must confirm your location in the state at the time of purchase.

P.S. the scanner will not work on any old lottery tickets only new tickets after the upgrade.


Great app never any problems with it the login is really fast and let you use all the standard security features like pin fingerprint when you’re in a hurry it gives you that last couple minutes to get your numbers and we’ve all been there before You get to the line to many people and you have like three minutes to get the numbers in before the machine shuts off ,with the app you don’t have that problem just put your numbers in and you’re good to go quick and effortless Plus it gives you the option of re-playing numbers that you’ve played before so if you played them on Monday and it’s Tuesday and you want to play if you’re playing the same numbers you can just choose replay and it will put all of them back in there for you awesome great great app I love it

Horrible Update That Still Doesn’t Function

The new version of this app is absolutely terrible; a perfect example of form over function. First, for months the app has not worked for purchasing unless logged into WiFi and it STILL DOESN’T WORK in the new version. You can no longer purchase tickets directly from your bank account, now you first have to put money into the lottery app before being able to make a purchase, which is a huge PITA. After buying tickets you now have to back out through multiple steps to get back to main page to buy tickets for a different game. The prior app was far more efficient and user friendly. I could put tickets for three different games into the cart and check out all at once, which took 30-45 seconds. Now you have to complete purchases for each game before paying back to buy for a different game. It would be faster to go to a physical location and buy the tickets than to use this worthless app. which can’t EVER verify your physical location. Instructions? Nope. Someone somewhere decided pretty pictographs and icons would be better than actually having an app that was functional and user-friendly.

This app is a complete fail with no redeeming qualities.

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