‘Springsteen on Broadway’ to Hold Digital Ticket Lottery
To get into “Springsteen on Broadway,” you can either pay over a thousand dollars, or hope to steal some good fortune from “Lucky Town.”
On Thursday, producers of Bruce Springsteen’s one-man Broadway show announced a digital lottery, similar to the popular “Ham4Ham” program for “Hamilton.” For every “Springsteen” performance, 26 tickets will be sold for $75 each. You can enter the lottery up to a week before a show, and the winners will be named 24 hours before each performance.
The show had hoped to keep prices down by using Verified Fan, a new technology from Ticketmaster meant to weed out bots and high-volume scalpers. But prices have nevertheless soared on secondary markets like StubHub, with some tickets reaching $8,500, upsetting many fans.
The show will feature Mr. Springsteen interweaving stories with classic songs from across his career. Mr. Springsteen hopes it will be more intimate than his typical stadium tours: “This is the closest thing to what I would have done at Max’s Kansas City in 1973, when I was coming up by myself,” he told Jon Pareles in a New York Times interview this month.
For every performance of Bruce Springsteen’s solo Broadway show, 26 tickets will be available for $75 each.