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Kurani Interactive Launches Book of Odds Website

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World’s first reference website on the odds of everyday life developed by New Jersey-based interactive agency, Kurani Interactive

Why are we able to get information about so many subjects so easily, yet not about the most vital and interesting subject – the probabilities of everyday life?

Red Bank, NJ (PRWEB) October 14, 2009

Kurani Interactive, a New Jersey agency that builds websites, provides digital strategy, and manages internet marketing, has launched the website Book of Odds,, the world’s first reference on the odds of everyday life.

Three years in the making, Book of Odds is a searchable online database containing hundreds of thousands of “odds statements.” From the odds of being the only one to survive a plane crash to the likelihood of having ever eaten cold pizza for breakfast, the website allows users to discover the probabilities of everyday life. Using aggregated statistics in areas such as crime, politics, accidents and relationships, Book of Odds shows users where they fit in with the world. With each visit, people can read engaging and thoughtful articles, participate in an online community of users who share their interests and build a personalized Book of Odds.

The idea was conceived by Amram Shapiro, founder of the privately funded multimillion-dollar startup based in Boston, Massachussetts. More than 20 years experience as a consultant for strategy, technology and new product development has informed Shaprio’s efforts in making sense of statistics, managing complex projects and understanding the dynamics of healthy organization. He is supported by a staff of professionals from such prestigious schools as Harvard and MIT and a select group of professional partners.

Kurani Interactive was chosen out of a large pool of esteemed interactive agencies to work side by side with the Book of Odds team to bring the idea to fruition. In addition to branding Book of Odds, Kurani Interactive provided assistance with the long-term digital monetization strategy and designed and built the online user experience (website and mobile). Among the website features are a robust content management system with custom work flow for the editorial staff, integration with a back-end semantic database for organizational efficiencies, ad serving, segmented data collection, and a ‘my accounts’ section that allows users to save lists, aggregate “like-me” stats, and share findings.

“The Book of Odds website is groundbreaking and is a new fundamental reference work,” says Dan Kurani, founder and president of Kurani Interactive. “The exceptional team, comprised of Book of Odds, Shift, Cambridge, and Kurani staff, made the entire process, from model development through user experience design, a success.”

Red Bank, NJ (PRWEB) October 14, 2009 — Kurani Interactive, a New Jersey agency that builds websites, provides digital strategy, and manages internet

Bookofodds – Before you Bet, Know the Odds

Let’s make you a better gambler.

Dedicated gambling FAQs, expert-reviewed casino guides, gambling strategies, and sports betting tips.

We believe gambling is an art of decision-making + luck.

Before you place that bet anticipating a life-changing amount,

You need to weigh the odds, create your strategies, and yes, leave some things to luck.



The online casino universe is expanding exponentially. There are several online casinos to choose from. Which online casino is the best, you ask? Well, there isn’t a grade A+ casino, nor is there a fit-for-all. Every online casino has its positives and negatives. Keep your worries aside because our casino reviews will help you narrow down your casino choice.

Our casino reviews are backed by detailed research and involve a step-by-step examination of various casino features. After an in-depth review, we provide our findings. We do not force our conclusions either. Our study provides granular insights about several casino offerings. Thus, you are free to wear the analyzer’s cap and form your opinions based on our reviews.

Our casino reviews include the following –

  • Welcome bonuses, promotions, loyalty rewards
  • Game selection
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  • Accessibility
  • Banking options
  • Detailed Review
  • How to get started with the casino
  • More about the respective casino
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All of our content is curated by industry experts and gambling professionals. We provide gambling strategies, sports betting tips, and well-examined casino reviews. After hours of research, we’ve picked the top casinos which will help make your experience a lot smoother.


Now that you know gambling is all about complementing luck with strategy, let’s have a closer look at this topic. Firstly, to be a skilled gambler you have to enhance your mathematical skills. The gambling risks are evaluated based on mathematical properties such as definite probabilities, expected values, the volatility index, etc.

Before diving into the waters of gambling, you must ask these basic questions –

What is the House Edge?

The house edge is the percentage of casino profit in your original bet. In blackjack, the final bet would be larger than your initial bet if you double or split.

What is the hold percentage?

The hold percentage is the size of casino gains. Do not mix this with the house edge. The house edge indicates the expected return from a particular game, while on the other hand, hold percentages determine the casino’s earnings over a longer period.

What is Standard Deviation?

In gambling mathematics, the standard deviation (volatility index) can be loosely interpreted as the luck factor. The standard deviation of a particular game determines the chances of earning more or less than the expected value. In vague terms, it tells you the impact of a specific game on your bankroll.

How is this applicable in the real world?

Blackjack is the world’s most popular casino game and has the lowest house edge. To beat the dealer, you must not bust (go over 21) first. Moreover, you can try to outscore the dealer or have the dealer bust. If you use a perfect basic strategy, the house edge for a typical blackjack is around 0.50. Meaning, for every $100 bet, the casino would win $0.50. Nevertheless, for an unskilled gambler, the house edge may rise to 2.50 as opposed to 0.50.

Apart from these factors, you must also assess the element of risk, length of play, size of the bet, etc. These mathematical properties tell you whether or not a bet satisfies your risk-appetite.

However, if you are playing in a land-based casino, you must not entirely depend on mathematical nuances. Gambling demands a certain level of mastery in social psychology. You must be able to read your fellow players based on bodily cues, as this may give you a hint of their next move.

To sum up, you can better achieve the objective of a casino game if your strategies are based upon the rules, odds, and mathematical nuances.


Sports betting has transitioned into a massive business since its legalization in 2018. It involves predicting sports results and placing bets on the outcome. These bets are placed on several sporting events; the popular categories are – American football, basketball, baseball, hockey, track cycling, auto racing, mixed martial arts, and boxing. Moreover, sports betting platforms also feature animal sprinting games like horse racing and greyhound racing.

Let’s understand how to read the betting board and brace ourselves with betting lingo.

The Sportsbook board

Here’s a basic skeleton of a sportsbook board –

Now, consider this board as an example –

After looking at these boards, you will understand the basics of the sportsbook. Now, let’s dive deep into the sportsbook lingo.

We believe gambling is an art of decision-making + luck.